AI Visibility
Generative engine optimization (GEO) for Australian businesses.
More buyers now ask ChatGPT, Google's AI Overviews and Perplexity who to trust before they ever open a search result. GEO makes your business easy for those systems to find, understand and cite, built on solid SEO and measured honestly.
In short
Generative engine optimization (also spelled optimisation, and often shortened to GEO) is the practice of making your business easy for AI answer engines to find, understand, trust and cite. It builds on SEO fundamentals such as crawlability, clear content and credible evidence, and adds a focus on whether you are actually named in AI answers.
Nobody controls what an AI platform says, so no one can honestly guarantee citations. What we can do is fix what is blocking you, strengthen the evidence and measure the result.
- GEO builds on SEO. It does not replace technical SEO, a clear website or genuine reputation.
- AI answer engines favour clear, consistent, well-evidenced businesses they can verify.
- Success is measured by prompts tested, citations and qualified enquiries, not by rank alone.
- No honest provider can guarantee a ChatGPT mention or Google ranking.
GEO, AEO and SEO: how they relate
SEO aims to rank your pages in search results. Answer engine optimization (AEO) aims to make your content the direct answer to a question, such as a featured snippet, a voice answer or an AI summary. GEO focuses on being cited or recommended inside the answers generated by AI systems.
In practice they overlap heavily. A site that is easy to crawl, clearly written, well structured and backed by real third-party evidence does better at all three. That is why we treat them as one programme rather than selling three separate services.
What AI answer engines look for
- Access: can the relevant crawlers reach your site, and does it render properly?
- Clarity: is it obvious who you are, what you do, where you work and who you serve?
- Consistency: do your website, Google Business Profile, directories and social profiles say the same thing?
- Evidence: reviews, case studies, credentials and mentions from sources other than yourself.
- Answers: pages that respond directly to the questions your buyers actually ask.
- Structure: clean headings and structured data that help machines read what a page means.
What we do
We start with a diagnostic of how AI and search currently see your business, using the free AI Visibility Meter and real prompts across the major AI platforms. Then we work through the fixes in order of impact.
- Fix crawlability, indexing and technical blockers.
- Clarify the business: services, locations, people and proof, on pages written answer-first.
- Add structured data where it genuinely helps, such as Organization, Service and FAQ.
- Strengthen third-party signals: reviews, directories, relevant mentions.
- Publish the content that answers your buyers' real questions.
- Measure monthly: prompts tested, citations, referrals and qualified enquiries.
What we will not promise
We will not guarantee rankings, citations or revenue. We will not use hidden text, fake reviews or prompt-stuffing, which tend to backfire. And we will say so if the highest-value fix is something plain, such as a clearer website or a Google Business Profile, rather than anything AI-specific.
We practise it on our own site
This website is built answer-first, with structured data, a published llms.txt file and clear entity information. We treat llms.txt as housekeeping rather than a ranking lever, because no AI platform has said it relies on it. Our own visibility is something we measure with the same tools we use for clients.
Who it suits
Established Australian businesses where buyers research before they call: professional services, health, trades and home services, and B2B suppliers. It is a long game. Expect months, not days, and expect the foundations to pay off in conventional search as well.
How it works
A measured programme, not a magic trick.
- 01
Diagnose
Run the AI Visibility Meter and test real buyer prompts to see what AI platforms say about you today.
- 02
Fix foundations
Remove technical blockers and clarify who you are, what you do and where, on every page that matters.
- 03
Build evidence
Strengthen reviews, directory listings and third-party mentions, and publish answer-first content.
- 04
Measure and refine
Review prompts, citations, referrals and enquiries monthly, and adjust.
FAQ
Questions.
What is generative engine optimization (GEO)?
GEO is the practice of making a business easy for AI answer engines, such as ChatGPT, Google AI Overviews, Perplexity and Copilot, to find, understand, trust and cite. It builds on SEO and focuses on being named in AI-generated answers.
How is GEO different from SEO?
SEO aims to rank pages in search results. GEO aims to be cited or recommended inside AI-generated answers. They share the same foundations, so good SEO supports GEO, but GEO adds a focus on clarity, entity information, third-party evidence and answer-first content.
How is GEO different from AEO?
AEO, answer engine optimization, targets being the direct answer in snippets, voice results and AI summaries. GEO is specifically about being cited inside generated answers. In practice the work overlaps almost entirely.
Can you guarantee ChatGPT will recommend my business?
No. AI platforms control their own answers and change them often. We improve the evidence and access that influence them, then measure what actually happens.
How long does GEO take to work?
Expect months. Technical fixes can show quickly, while reputation and third-party signals build gradually. We report progress monthly so you can see what is moving.
Do I need a new website?
Often not. Many gains come from clarifying the existing site, fixing technical blockers and adding evidence. We will tell you plainly if a rebuild is genuinely needed.
How much does GEO cost?
It depends on the size of the site and the work involved. After a free review and a Meter check we give you a range before any paid work begins.
Keep exploring
Related.
By Alban de Vaucorbeil, Geelong. Reviewed . Guidance, not a guarantee of results.
See what AI says about your business.
A free 30-minute conversation with Alban about how buyers and AI platforms find you today, and the most useful next move.
For established, multi-employee businesses.